The expectations for quality of care among patients clearly include their experiences beyond the time with the physician. Combine these individual expectations with the new minimum requirements for electronic personal health information and electronic medical records performance and the concept of advocate in the clinic takes on a critical new importance. Physicians and their staff who have made the shared commitment for patient care are already making important progress in solidifying their value in the community. Those physicians and staff who disregard the importance and value of consistency and communication throughout the entire patient experience will earn a reputation of mediocrity in their community.
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